Did you know that just because you have a website you are not guaranteed to show up on Google or Bing? Also, 98% of people do not go past the first page of search results so if you are on page 2, you might as well be on page 100,000. On top of that, 30% of people click on the first result that appears at the top of page with numbers dwindling the further down you go. Have no fear though because if you are wanting traffic, there is a way to fix this and give you some edge - Search Engine Optimization (SEO).
Search engines want to keep people using their services so they want to provide the best answer to the search that a user has started. SEO in the simplest form uses keywords that draw the attention of search engines to say "I have the best answer to the question that person wants answered so look at ME!!" The better your answer, the higher on the Search Engine Results Page (SERP) you will be.
To rank for a keyword (depending on what you are looking at), takes an average of 3-6 months to start pulling in traffic but of course the larger your budget, the faster you can get your traffic so it does take time and resources to increase your rank on the SERP's. There are also organic and paid ways to do so with the paid ways being faster.
SEO is also not a flash in the pan, it has long term rankings not short term results so once you rank for a keyword, it will be hard to knock you off of it. When it is done correctly too it can be cheaper in the long run due to how Google ranks Ad's using their algorithm.
A lot goes into SEO from Keyword research of words & phrases (that is a rabbit hole you can get lost down), comparison of keywords to find the right fit for your brand / product / budget, looking at your content and on-page optimization, reviewing your Title tags and Meta descriptions, checking to see how your off-page promotion is going (every link from a different website to you is a vote of confidence which increases your SERP), and so much more!
It is quite a lot of work and takes time so why not free up your time to work on something more important to you, leaving this work to the experts?
Benefits of working with Female Abroad:
- transparent reporting so you know exactly what is happening with your campaign
- anything setup while working with me is designed to be permanent even if you cancel your service with me
- the strategy is customized to YOU
- you do not get just any old keywords, I work to find out what your audience is actually looking for and what you should be aiming to rank for to get them
Please Note: we have not launched yet so these packages may change slightly